As we welcome 2025, the Indian fashion industry is in full bloom. Influencers play a significant role in shaping trends, inspiring millions, and connecting the world to the beauty of Indian culture. They have marked their niches in this competitive fashion world: bold, experimental styles or classic elegance. Here are India’s top 10 fashion influencers out of a vibrant community of influencers, each with unique journeys, achievements, and distinct fashion sensibilities.

Who are the Best Fashion influencers in India?

Komal Pandey

With her quirky, sustainable sense of style, Komal Pandey has built a name as India’s most iconic fashion influencer. She often juxtaposes luxury purchases with budget buys, making style possible for all. Starting her blogging journey in 2012 on the blog “The College Couture,” she moved to POPxo and later on to her YouTube channel. Komal skillfully fuses modern trends with traditional components, celebrating and revitalizing conventional Indian clothing and increasing younger people’s interest traditionally. She also advocates for body positivity and mental health awareness, strengthening her influence.

Instagram Followers: 1.9 million.

Fashion Style: Komal’s style is bold and experimental. She is celebrated for her ability to blend traditional and contemporary outfits effortlessly. Her innovative approach, including unconventional outfit transformations, has inspired a generation of fashion enthusiasts.

Achievements:

• Winner of the “Most Stylish Blogger” award in 2016.
• Featured in Forbes India’s Top 100 Digital Stars list.
• Collaborations with global fashion brands like Zara and H&M.

Kritika Khurana (That Boho Girl)

Kritika Khurana began her fashion career in 2013 with her blog “That Boho Girl,” where she posted about her bohemian fascination. A JD Institute of Fashion Technology graduate in fashion design, Kritika first rose to fame with her “OOTD” posts on Instagram. She diversified her content with time to include styling tips, travelogues, and down-to-earth fashion hauls. Kritika’s friendly nature and innovative content have earned her a special place in the hearts of young fashion followers.

Instagram Followers: 1.9 million.

Fashion Style: Kritika’s bohemian-chic wardrobe blends indie vibes with contemporary fashion. Her style showcases flowy dresses, earthy tones, and statement jewelry, making her a favorite among fans of free-spirited fashion.

Achievements:

• Recognized as one of India’s most influential digital personalities.
• Frequent collaborations with leading fashion and lifestyle brands.

Aashna Shroff

Aashna Shroff started her blog, The Snob Journal, in 2009. A Mumbai-based fashion blogger, she blends her love for fashion and photography to produce content that reaches a luxury-loving audience. An interior design graduate, her eye for aesthetics is sharp, and her content mirrors her sophisticated taste and ability to curate high-fashion looks for every occasion.

Instagram Followers: 1 million.

Fashion Style: Aashna’s style is classic and elegant, often incorporating luxe streetwear, glam evening wear, and tailored silhouettes. Her sophisticated outfits make her a role model for young women aiming to elevate their style.

Achievements:

• Collaborated with top global fashion and beauty brands, including Dior and Estée Lauder.
• She is recognized for her classic and high-fashion looks.

Masoom Minawala

Masoom Minawala was launched in India with one of the country’s first fashion e-commerce portals, “Style Fiesta.” She was born and brought up in Mumbai. Getting married and moving to Europe allowed her to integrate Indian culture with Western fashion influences. Masoom is one of the great proponents of Indian designers and brings out their work at international events such as Paris Fashion Week and the Cannes Film Festival.

Instagram Followers: 1.3 million.

Fashion Style: Masoom’s style harmoniously blends Indian and Western influences. She is known for championing Indian designers and showcasing intricate traditional wear alongside modern silhouettes on international platforms.

Achievements:

• First Indian influencer to walk the Cannes Film Festival red carpet in 2019.
• Featured in CNN’s 20 Under 40 list.
• Ambassador for Indian designers globally.

Diipa Büller-Khosla

She is a fashion influencer, entrepreneur, and founder of Indé Wild, a brand that integrates Ayurveda into modern skincare. Diipa’s foundation is based on Ayurvedic principles. Her mother was an Ayurvedic practitioner and dermatologist, and she learned that these ancient practices needed to be integrated with beauty and wellness. Raised in a household where Ayurveda was a way of life, she has successfully blended traditional Indian skincare secrets with modern science to create Indé Wild.

Instagram Followers: 2.3 million.

Fashion Style: Diipa’s “global Indian” aesthetic combines modernity with traditional charm. Her wardrobe often features sarees styled unconventionally, blending global trends with Indian heritage.

Achievements:

• Represented Indian fashion on international platforms, including the Global Citizen Festival.
• Featured on the covers of leading magazines like Vogue and Grazia.
• Recognized for her advocacy for inclusivity and representation.

Juhi Godambe

Juhi Godambe is not just a fashion influencer but also a successful entrepreneur. Hailing from Mumbai, Juhi comes from a family with a strong background in the fashion retail industry. Arabella’s brand reflects her keen understanding of modern trends and consumer preferences. Juhi’s content often highlights her experiences, making her a relatable figure for her followers.

Instagram Followers: 548K

Fashion Style: Juhi’s style is chic and modern, characterized by minimalistic, clean lines. Recently, she’s been making waves with her elegant maternity fashion, which blends comfort with style.

Achievements:

• Launched her fashion label, Arabella, which has gained significant traction.
• Known for her innovative maternity fashion.

Santoshi Shetty

Santoshi Shetty’s fashion blogging journey began with The StyleEdge. As a Mumbai-based architecture graduate, her structured approach and experimental nature, reminiscent of her architectural sense, are evident in her fashion style. Over the years, she has diversified her content beyond fashion, incorporating travel, beauty, and wellness, thus engaging a wide audience as a versatile lifestyle creator.

Instagram Followers: 712K

Fashion Style: Santoshi’s fashion experiments often involve edgy, editorial looks. Her wardrobe consists of structured outfits, bold colors, and unconventional cuts, appealing to a style-conscious audience.

Achievements:

• Frequently featured as an industry trendsetter.
• Known for creating content that combines fashion with storytelling.

Sejal Kumar

Sejal, a graduate in economics from Shri Ram College of Commerce, opened her YouTube channel in 2014. Born in Delhi, she gained immense popularity through her relatable ‘college lookbooks.’ Over time, she developed more content about music, lifestyle, and fashion, building an all-rounded personal brand that serves as an inspiration for many.

Instagram Followers: 819K

Fashion Style: Sejal’s style is youthful and casual, focusing on everyday fashion. Her outfits, from trendy denim looks to breezy summer dresses, resonate with Gen Z and millennial followers.

Achievements:

• Won the “Best Vlog Award” at the Cosmopolitan India Blogger Awards (2018).
• Named Instagrammer of the Year for Fashion (2019).

Aakriti Rana

Aakriti Rana is a multi-talented fashion, travel, and lifestyle influencer known for aesthetic content. She started as a graphic designer and photographer before shifting gears to content creation. Her blog, “La Chica Loca,” has garnered a huge following, and she shares numerous travel experiences, beauty tips, and high-end fashion styling. Aakriti’s fashion sense is versatile, blending Western trends with traditional Indian attire, making her content relatable yet aspirational for her audience.

Instagram Followers: 1M

Fashion Style: Aakriti’s style is versatile. She features aspirational travel looks paired with statement accessories. She’s known for making high fashion approachable for her audience.

Achievements:

• Successfully built a brand around the intersection of travel and fashion.
• Collaborated with global lifestyle and travel brands.
• Works with luxury brands like Dior, MAC, and Michael Kors.

Sucheta Dutta

A rising fashion and lifestyle star, Sucheta has taken the internet by storm with her unique content and ability to anticipate trends. Hailing from Bangalore, Sucheta began by posting personal styling tips on Instagram, quickly gaining a strong following.

Instagram Followers: 280K

Fashion Style: Trend-driven yet wearable, Sucheta’s style caters to a broad audience. Her ability to combine luxury with everyday fashion makes her content relatable and inspiring.

Achievements:

• Collaborated with top-tier fashion and lifestyle brands in India.